The News: Jay Z Announces First Cologne, “Gold”

Hov’s new cologne, titled Gold, is one aspect of his partnership with Barneys, which recently came under fire when black customers at the New York flagship store were discriminated against.

Jay said he had to think things over thoroughly before making a decision to re-neg on the partnership, and the CEO of Barneys responded by offering an apology to Hov.

The scent of the fragrance is broken down as follows:

Top: “The brightness of Sicilian Bergamot and ginger warmed with Cardamom.”
Mid: “Masculine vetiver and teak wood mingle with the spice of pink pepper.”
Base: “Rich amber and sensual myrrh are smoothed with bourbon vanilla.”

Will you be wearing this new cologne? It releases November 20th!

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